Latest Press Release 
Omega Farms Adds Chocolate Milk to Line of Dairy Products Fortified with Omega-3s
New Product Embraced by Moms, Kids and Athletes
(Hayward, Calif. – April 14, 2008) Chocolate milk
isn’t just for kids anymore. Athletes are drinking it too. Omega Farms
Low-Fat Chocolate Milk provides kids the added benefits of Omega-3s needed
for brain development and athletes the perfect combination of carbohydrates
and protein needed for sports recovery. Both love the traditional
and great taste of chocolate milk.
“We are thrilled
to add a new product to the Omega Farms popular line of
Omega-3 fortified products,” says Nutritionist Cindy DiFerdinand of Omega Farms.
“Chocolate milk is a classic for kids and a modern sports recovery product for
athletes.”
Why are moms
turning to Omega Farms as their chocolate milk of choice?
Not only is Omega Farms Low-Fat Chocolate Milk brimming with all the calcium,
vitamin D, protein, and other vitamins and minerals of milk, but each serving
also provides all-natural Omega-3s, the fatty acids vital to good health and
well-being. Omega Farms milk products are a delicious and easy way to get the
same DHA and EPA Omega-3s found in fish oil – without any fishy taste or odor
that many kids dislike.
In addition, research from the journal Pediatrics on the supplementation
of Omega-3s in children with developmental coordination
disorder (DCD) is promising. DCD is a problem affecting about five percent
of school-aged children and can lead to difficulties in learning. Significant
improvements in reading, spelling and behavior were seen when children
with DCD received supplemental Omega-3 fatty acids.
As for athletes and post-exercise replenishment, studies suggest that
chocolate milk is the perfect balance of carbohydrates and protein to
help refuel tired muscles after a rigorous workout. In fact, a study
published in the International Journal of Sport Nutrition and Exercise
Metabolism builds on findings that intense endurance exercise reduces
the muscles' supply of stored glucose, or glycogen, a key source of fuel
for exercise. To maximize glycogen replacement, the American College of
Sports Medicine and the American Dietetic Association recommend taking
in a serving of carbohydrates within 30 minutes after a long and vigorous
workout.
An Indiana
University study entitled “The Efficacy of Chocolate Milk as a Recovery Aid”
also tested chocolate milk versus sports drinks and found chocolate milk has
the magic 4:1 carbohydrate to protein ratio and was as good as or better than
the sports drink for performance, heart rate, perceived exertion, and lactate
levels.
Other universities
are testing the benefits of chocolate milk on sports recovery too. Both the Boise
State University and California State University, Fresno athletic departments
have introduced chocolate milk into their conditioning programs.
Why milk?
Milk contains key nutrients, such as calcium and vitamin D, in quantities that
sports drinks can't match. Another thing to keep in mind is that a glass of chocolate
milk contains less sugar than most juices, fruit drinks or sodas. Not to mention,
chocolate milk is affordable and packs a great taste. Moms, kids and athletes
agree.
About Omega Farms
Omega Farms, located in Hayward, California, was established in 2005 by the Gaddis family to meet consumer demand for more healthy dairy products. The Gaddis family also owns Pacific Cheese. Pacific Cheese has played a leading role in California’s dairy industry since 1945. The Gaddis family members were early pioneers in the natural foods arena, from raw-milk cheese production in the 1970s, to organic cheeses and cheese free of artificial hormones in the 90s. Through the family business, Pacific Cheese, the Gaddis family perfected high-quality cheese making and are innovators in developing health conscious dairy products.
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Contact:
Kris Caputo Hurley, (916) 492-5337/kris.caputo@fleishman.com
Arleen Bandarrae, (510)
784-8836/arleen@megsomegafarms.com